Modelry - A Random Walk through Internet Real Estate: RealEstate.com TV Campaign Launched This Week

RealEstate.com TV Campaign Launched This Week

RealEstate.com TV Commercial & Campaign

Wanted to share some exciting news from RealEstate.com and Market Leader.  The RealEstate.com TV commercial and campaign launched this week on national cable channels targeting the home buyer demographic.  We are very excited.

I personally love the creative.   We worked with a very talented creative agency on it and they nailed the excitement of using the Internet and a simple site like RealEstate.com that feature local real estate agents and brokers to find your next home.  

Also you will notice that the winner of the RealEstate.com Photo Contest ActiveRain's Amy Mooney Hahn's photo of the Crystal Coast of North Carolina is featured at the end of video.  

If you are interested, below are some cool clips on the making of the TV commercial.  Check out the filming with the actors and the green screen and then watch the video of how the created the special effects.

Nikesh Parekh

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Comment balloon 21 commentsNikesh Parekh • September 19 2012 11:57AM

Comments

I really liked how you showed the actual website in the background with the larger pictures.  It shows you why you should actually use this website.  Great job!

Posted by Linda K. Mayer, Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST (License # 01767321) about 6 years ago

Thanks Linda!

Posted by Nikesh Parekh, Technology Entrepreneur, Executive, & Investor (Suplari, Inc.) about 6 years ago

Nikish - very well done!!

Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) about 6 years ago

It makes it look very user friendly.

Posted by Chuck Mixon, Cutler Bay Specialist, GRI, CDPE, BPOR (The Keyes Company) about 6 years ago

This all looks quite well done.  Hope the campaign thrives.  

Posted by Kevin Mackessy, Dedicated. Qualified. Local. (Blue Olive Properties, LLC) about 6 years ago

Nikesh, it is good to see real estate ads other than Realtor.com all the time.  Very clever.

Posted by Mona Gersky, GRI,IMSD-Taking the mystery out of real estate. (MoonDancer Realty, Dillsboro,NC) about 6 years ago

I am looking forward to seeing the ad.  I had no idea it already live.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) about 6 years ago

Thanks everyone!  We are pleased with how this commercial came out.  

The power of big screen.

I particularly love the special effects - check out the flag waving in the breeze and the pots and pan in the kitchen.  The whole scene was shot against a green screen and then the animation was added later.

http://www.youtube.com/watch?v=kdqy0zHFLuo&feature=relmfu

http://www.youtube.com/watch?v=xSZAZJBAqPo

I will update the blogpost as well.

Posted by Nikesh Parekh, Technology Entrepreneur, Executive, & Investor (Suplari, Inc.) about 6 years ago

Nikesh I really liked the video. Does this company do videos for Real Estate Agents? Thanks for sharing this by the way.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) about 6 years ago

Lanre, I don't think they do agent commercials.  As you can imagine the spot was pretty pricey..... BUT one cool thing we are doing is that we are allowing agents on RealEstate.com to get their own customized version of the TV commercial.  Basically the last 5 sec would show your picture or brand in the commercials.  

Take a look here: http://success.realestate.com/marketing-kit-tv-ad  Scroll down to see the ad on the bottom left.

Posted by Nikesh Parekh, Technology Entrepreneur, Executive, & Investor (Suplari, Inc.) about 6 years ago

Nikesh - I really like this.  I think it's compelling and also has good branding at the same time. (and the site name is easy to remember).

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) about 6 years ago

Green screens and slides from all over the revolving marble can harness media to excite. Real estate is an emotional experience!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 6 years ago

Nikesh, the animation sure brings life to the stills. Good job! I will watch for the commercials.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA about 6 years ago

It came out great and concise

Posted by Joan Congilose, Marlboro, Manalapan, Freehold NJ Homes (Century 21 Action Plus Realty ) about 6 years ago

Nikesh...nice to see how things come together behind the scenes.  Havent seen the commercials but will definitely be on the lookout for them.  Technology is amazing...thx for sharing

Posted by Wayne Bennett, Real Estate...As It Should Be (One Home Team Realty/Charlotte,NC 704-293-3931) about 6 years ago

I watched TV hoping to see it, ended up finding it on Facebook. I just signed up for my neighborhood and am looking forward to some good leads. The ad is very simple in concept and hopefully viewers connect with the idea of looking at large photos. something I have identified as being missing on most online searches.

Interesting that a competitor also launched their TV ad the same day. Seems it's time to jump back into TV, so i will be checking out the agent branding part.

Posted by Corinne Guest, Barrington Lifestyles (Barrington Realty Company) about 6 years ago

You can tell the difference. ..the quality is apparent and it shows. . great job!

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) about 6 years ago

I am curious as to where the air time will be purchased?  Wanna tell?

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) about 6 years ago

I see great things forming and heading your way...Yes to all your efforts....May they produce optimum results....

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) about 6 years ago

Green screen is so cool.

Posted by Nan Jester, Realtor, Exit Real Estate Gallery (Exit Real Estate Gallery Jacksonville Beach, FL ) about 6 years ago

We use their site and love it. The commercial is great too.

Posted by Adam Brett, The Adam and Eric Group, Fullerton's Finest (The Adam and Eric Group) about 6 years ago

Participate