Modelry - A Random Walk through Internet Real Estate: Klout or Klouche? Online Real Estate Edition

Klout or Klouche? Online Real Estate Edition

By: Nikesh Parekh

There's a rating or index for EVERYTHING now.  KLOUT is the one that seems to be taking social media by storm.  KLOUT is a measurement of your social media influence based on your Twitter, FaceBook and Google Plus activity.  

Today, a new service called launched.  If you can forgive the crassness of the name, it is an interesting service that looks at someone's Twitter activity and rates how "polite" you are over Twitter.  Good coverage of Klouchebag on GeekWire this morning.

Here's what I learned:

  • Active Bob Stewart has the highest Klout score, but also the highest Klouchebag score
  • Spencer Rascoff has the highest Klout score of Internet real estate CEO's at 48
  • Most Internet CEO's are penalized by excessive retweeting
  • I couldn't find good Twitter accounts for Glenn Kelman at Redfin and Steve Berkowitz at Move/Realtor 

(Follow me on Twitter: @nparekh00 by the way!)


Nikesh Parekh - Klout or Klouche?


Nikesh Parekh Klout



CEO of Zillow Spencer Rascoff:


Spencer Rascoff Klout


 Spencer Rascoff Klouchebag

CEO of Trulia Pete Flint:


Klout Pete Flint 


Klouchebag Pete Flint

CEO of Estately Galen Ward:


Klout Galen Ward 



Active Bob Stewart 






Nikesh Parekh

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Comment balloon 8 commentsNikesh Parekh • April 27 2012 10:04PM


My score is 63... But I am not fully convinced of Klout.. What I am seeing is the people within Klout are not so influential and it's a bunch of followers trying to measure the influence of leaders... Just my opinion...

Posted by Stacey Smith, Your Orange County Beach Cities Realtor (Keller Williams Realty) over 8 years ago

HAHA just checked my klouchebag and I totally hack the english language... hahah! My score is 50 and they say I'm a douchebag!!! :)

Posted by Stacey Smith, Your Orange County Beach Cities Realtor (Keller Williams Realty) over 8 years ago

Interesting new tools Nikesh, I have to check out my scores now ;-)

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) over 8 years ago

Hi Nikesh - I really can't afford the time to play any other points game than the one here at AR, which does, not coincidentally, provide tangible rewards. Fun stuff though.

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) over 8 years ago

I joined... not sure why or what will happen as a result... I tell you each day brings more and more stuff to learn... I'm exhausted, but thanks for the info, hope I'm not a douchebag... Yikes...

Posted by Beth and Richard Witt, Long Island Cash Home Buyer 516-330-6940 (Long Island Cash Home Buyer) over 8 years ago

Hi Everyone,

This is not a recommendation, but more of an amusement.  Don't stress out about ANOTHER service to join.


Posted by Nikesh Parekh, Technology Entrepreneur, Executive, & Investor (Suplari, Inc.) over 8 years ago

Amusing I saw this on Twitter the other day and had to look at my Klouche score. It's is in the 60s.  It's says something about facepalm....  I have a lot of automation going on, social apps... much less English abuse than Bob.

Posted by Maureen McCabe, Columbus Ohio Real Estate (HER Realtors) over 8 years ago
This is so true. It's so easy to fake it on the social web which is why pelope are still needed to apply analysis to analytics.You have reassured me over one prolific Bulgarian Twitter user; I had some suspicions it might have been an army of pelope hiding behind a glamorous profile picture, but you have assured me it's one genuine person (and a good friend of yours).So long as I can trust you, I'm reassured!
Posted by Khoko over 8 years ago