Modelry - A Random Walk through Internet Real Estate: The Importance of Infographics and Social Sharing to the Future of ActiveRain

The Importance of Infographics and Social Sharing to the Future of ActiveRain

Real Estate Recovery or Not**The Power of the Community is the Future of ActiveRain**

I received a good email from an active member tonight asking why ActiveRain is spending so much time and resource on surveys and infographics.  This leads to why social media and social sharing is so important to the future.

In 2011 and 2012, Google fundamentally changed their search engine algorithm and fundamentally changed SEO forever.  Keyword density is no longer relevant.  Editorial quality and social media are most important.  Major changes were the multiple Panda updates focusing on quality, the launch of Google Plus incorporating social media signals into Google's search algorithm, the Freshness update giving more authority to frequently updated content, and finally the Search Your World update which now incorporates content shared via Google Plus into the search engine results. 

A high domain authority or strong Google Juice on ActiveRain benefits all members of ActiveRain.  When ActiveRain has a high domain authority, we rank higher on the search engines and our blogs and blog posts get more traffic by being higher in the SERPS.

In order for ActiveRain to maintain its high domain authority, ActiveRain must continue to produce high-quality fresh real estate content AND receive backlinks to the ActiveRain domain from high quality, high domain authority  web sites (like the NYTimes).  Keep in mind that it is more important to Google to see backlinks from other high authority domains to ActiveRain than many, many backlinks from low domain authority sites (like brand new to the Internet individual blogs or web sites which can be gamed).

So how do you get backlinks, particularly from higher domain authority sites?  High quality infographics that people love to share in social media and talk about.  

Our surveys like Rich Real Estate Agent, Poor Real Estate Agent and Real Estate Recovery or Not aggregate great information from the ActiveRain community to help individual real estate professionals learn best practices and market trends.  Pulling the information together in an infographic that gets shared broadly helps ActiveRain maintain its domain authority by generating backlinks, many from great domains.

AND given how important social sharing is to the future of ActiveRain and real estate marketing, please SHARE.  I know this is obvious within the ActiveRain community, but the more we as a community share content from ActiveRain to Google Plus, Facebook, Twitter and LinkedIn, the stronger ActiveRain becomes in the future.  Take a minute and share your friends' and colleagues' ActiveRain blog posts on Google Plus or FaceBook.  

Yes, you have to be careful to manage your social media presence, but if every member of ActiveRain shared one blog post on FaceBook and/or Google Plus every day, we would be and should be one of the most important and influential web sites in real estate.

Something to think about.

Nikesh Parekh

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Comment balloon 61 commentsNikesh Parekh • February 28 2012 12:04AM


Nikesh, you wrote a good explanation. You made it all make sense.  So far, I kinda like those infographics. Maybe there needs be a webinar on creating those things.

Posted by Bruce Hicks, Your Lifetime Friend/Helper! (Best Homes Hawaii) over 8 years ago

Very interesting, Niki.  I look forward to learning more about the interaction with Google Plus.

Posted by Mimi Foster, Voted Colorado Springs Best Realtor (Falcon Property Solutions) over 8 years ago

Now I'm getting it more. It is all so interesting and I feel like with AR we've a jump ahead with knowing how to change and adapt. Thanks!

Posted by Anna Banana Kruchten CRS CRB, Phoenix Broker, 602-380-4886 (HomeSmart Real Estate BR030809000) over 8 years ago

It's not every day, but our posts usually wind up on our Facebook page and on Twitter.  Multiplying the return for the work already committed seems to help.

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 over 8 years ago

Nikki, thank you for sharing that great information and what is important for AR and all of us in rankings and sharings.

Posted by Ginny Gorman, Homes for Sale in Southern RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) over 8 years ago

This is great advice Nikesh...both on the idea of us sharing, and the idea of all of us creating "share worthy" content.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 8 years ago

So.... you're saying we need to post to both Google+ and Facebook from Activerain to make SEO more valuable to all of us right?

Posted by Ralph Janisch ABR CRS Broker, Selling Northwest Houston to good people like you! (Janisch & Co.) over 8 years ago

Great information to share.  I usually post  my blogs to FB, Twitter and Google Plus.  Although...I link to my outside blog....does that matter?

Posted by Christine Smith, Exclusive Buyer Agent & Attorney, Canton, MA (Buyers Brokers Only LLC - over 8 years ago

Niki - Almost all of our blogs are fed to face book without it becoming to spammy for our social presence... But hey that's just us... Will be keeping this post in mind for future reference... Thanks..

Posted by Robert and Lisa Hammerstein -201-315-8618, Bergen County NJ Real Estate (Christie's International Real Estate ) over 8 years ago

Anything to keep us all up in the rankings Niki. You are doing a good job.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) over 8 years ago

Hi Nikesh - Thanks for the explanation - it makes a lot of sense and I'm sure it will enhance our blogging efforts. But beyond that, the actual content of both efforts was exceptional - it was eye-opening and useful, and I have shared it extensively outside of AR, where it has created a lot of buzz and increased awareness of and respect for AR (small audiences, but still worthwhile).

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) over 8 years ago

It's a world that changes daily; thank you for attempting to keep current. We do appreciate all you do.


Posted by Carl Winters over 8 years ago

NIkki, I think there is plenty o' sharin going on around here. And you are sooo right that we must engage each other socially to get those great ranks and better leads. You can no longer sit out there all by yourself and hope people find you. Not gonna happen. Infographics are sweeping Pinterest and the social circles like Tumblr. we must keep up!

Posted by Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer (Personal SEO - Website SEO and Real Estate Marketing) over 8 years ago

Niki, It's all starting to make a little more sense to me.  Perhaps AR university will host a webinar that will provide an even deeper understanding of this.  The lights used to be out for me ... at least now they are flickering. I'd like to turn them on bright flood light.  I must first understand what I am doing before I do it.  Best I can do now is re-blog. Thank you!

Posted by Kathleen Daniels, Probate & Trust Specialist, Probate Real Estate (KD Realty - 408.972.1822) over 8 years ago

That's an excellent explanation.  I used to be a graphic designer, in a former life, so I know the value of the type of graphics that you've generated.  And yet it's highly readable and very likely to be sent around the internet by agents to friends, clients and neighbours... and likely to be linked to their other websites...

All good stuff.  Keep up the good work and keep spending money on good graphics (graphic designers depend on your largesse).

Posted by Alan May, There's no place like home. (Jameson Sotheby's International Realty) over 8 years ago

Niki, I get it, playing into Google's new algorithm gives AR high domain presence.   I wonder, though, who is AR really influencing?   AR continues to be a website by and for Realtors.   Will AR ever shift to a Realtor and consumer oriented approach?   That would be influential!

Are we really talking about importance or sustainability?    I see the need for both.


"we would be and should be one of the most important and influential web sites in real estate."

Posted by Brian L. Sirota, Esq., For Solutions: (714) 501-7660 (Bristar Realty (Realtor/Attorney)) over 8 years ago


I try to do that with every public post. I need to keep it in mind with a lot of the other online things that I do!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) over 8 years ago

Ok, let me get to work!

Like the competitive edge on this and the graphics

Posted by Sheila Moran,, RE/MAX Access, 210-32 (RE/MAX Access (Garden Ridge, San Antonio, New Braunfels)) over 8 years ago

Nikki, share is easy, but for some reason I don't do it enough and I need to do a better job at that.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) over 8 years ago

Hi Nikesh:

Very interesting.  Looks like I need to come to another Rain Camp!!! When and where will the next one be in Texas? 

Posted by Carol Pease, CRS, Broker-Associate 512-721-6320 (JP & Associates Realtors) over 8 years ago

Niki-as you stated "In order for ActiveRain to maintain its high domain authority, ActiveRain must continue to produce high-quality fresh real estate content."  I agree but at the same time everyday we come across blogs that are nothing but a series of jokes and advertisements for business that have no relation to real estate.  Until AR cleans up the site and enforces some of the well written community guidelines I think there will still be detractors who don't value the platform.

Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) over 8 years ago


Good to know.  It's amazing all of the changes taking place in the social media world.  

All the best, Michelle

Posted by Michelle Francis, Realtor, Buckhead Atlanta Homes for Sale & Lease (Tim Francis Realty LLC) over 8 years ago


I think it would be helpful for someone to write a very explanatory post on how google works now.

In the meantime, I'll try to follow your suggestions.


Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) over 8 years ago

Hi Brian, We will do more to engage with Realtors and consumers ... at some point in the near future.   Given the technology challenges, I am less focused on new features and more focused on simple execution.      There is an SEO clean-up process that is needed in the near future to make sure AR is compliant with Google.

Cindy, Google is providing more and more credence to sites that produce high quality content.  You will see us start to do some creative things around aggregating and editing content to make it easier to find on ActiveRain.  Manual to start, but we can automate if we find the right strategy.

Alan, glad to see you are back online and finally able to log-in!

Brian, here is an infographic which shows the Google changes of 2011.

Google Changes


Posted by Nikesh Parekh, Technology Entrepreneur, Executive, & Investor (Suplari, Inc.) over 8 years ago

I'm having a hard time giving credibility to the AR survey methods. As there is a self-selection process for participation the data is neither representative of the real estate population as a whole or even the active population on AR. 

I am frankly disturbed at the way that the "confidence" level was described in the most recent survey. You cannot possibly believe that the 1500 or so participants represent a valid sample of opinions that should be taken seriously by the NYT....certainly not in a snazzy infographic.


Posted by Leslie Ebersole, I help brokers build businesses they love. (Swanepoel T3 Group) over 8 years ago

Niki- Infographics and their importance makes sense... we are a visual society... we interact with the Internet via games and images. Being able to "see" what would otherwise amount to a wall of words increases the chances of the information being noticed. 

Thanks for the explanation and thank you for keeping us informed!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 8 years ago

Thanks for all the great information and the excellent explanation. Have a great week.

Posted by Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572, Angel Realty, LLC (CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents) over 8 years ago

Thanks for the info.  Love the varied comments.  :) Kristine

Posted by Kim & Kristine Halverson, Sisters, Realtors (Compass) over 8 years ago

Interesting.. and thanks for sharing this information with the Active Rain family.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 8 years ago

Niki, you present an interesting perspective into some of the changes that are going on here at Active Rain and why you are doing them. One thing we all know is that we have to keep changing.


Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) over 8 years ago
Good information to learn. I do agree with the previous comnent that a post on how Google now "works" would be helpful so that we can all help each other.
Posted by Mark Delgado, Benicia and Vallejo, Property Management, rental h (houses for rent, Solano County & Glen Cove) over 8 years ago

Thought I would be taking Wednesday off.... I find after reading this I will be working on MY website.  :) 

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 8 years ago

I love Infographics.  I think the AR infographic and the data it was based on (survey results)  was sketchy but I pinned it along with a lot of infographics...  lovely Panda infographic, I have never seen that one.

I may have to share it. 

Most things I write for consumers on ActiveRain is tweeted and ends up on Facebook but I use my Outside Blog urls automatically.  I add a lot of what I write in professional channels manually to Twitter and Google+.  I use the Like button on ActiveRain content that I read...  the good stuff.

Posted by Maureen McCabe, Columbus Ohio Real Estate (HER Realtors) over 8 years ago

Hi Niki--this is a good reminder.  I feed all my posts to Facebook, but often forget to put them on Google+.  Will remember that in the future. 

Posted by Janet Jones, Home Staging, Interior Redesign Kihei, Maui, Hawaii (Just Your Style Interiors, LLC) over 8 years ago

I'd share more if there was terrific content to share! I was also suspect of the 1500 surveyed. It was disappointing that more wouldn't join in the survey. That's all we could gather up for an important opinion?

We could garner a more heated debate on whether open houses should be stopped!

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) over 8 years ago

Social media is changing a lot of aspects of marketing and getting our names out. Great post and information, you are always so great at keeping the community informed, thank you!

Posted by Sylvie Stuart, Home Buying, Home Selling and Investment - Flagsta (Realty One Group Mountain Desert 928-600-2765) over 8 years ago

Infographics is a great term but I just don't know what it means.  Does anyone have a consise definition? 

Posted by Thom Disch, Our Broker Dynamix System generates quality leads (Broker Dynamix) over 8 years ago

wowzers, great advice. sharing now!

Posted by Jack Snyder, Loan Officer, San Clemente, Orange County, CA. (Loan Officer in Orange County for FlexPoint Mortgage) over 8 years ago

I share my AR posts on google+, twitter and linkedin.  I'm not sure what the infographic is and will have to look in to it. 

Posted by Pamela Seley, Residential Real Estate Agent serving SW RivCo CA (West Coast Realty Division) over 8 years ago

Niki-  Thanks for sharing.  I now understand the information a lot better since you detailed it in your blog.  I appreciate the update.

Posted by Stephanie Stringer, Mortgage Loan Originator (First Choice Loan Services NMLS#210764) over 8 years ago

WOW!  You, as usual, provide food for thought!  The entire process is a little overwhelming to busy agents who struggle daily getting in a blog post in addition to the real job.  I have bookmarked to come back to and am sending to my assistant.  Thanks! 

Posted by Barbara Hensley, Homes for Sale in Rockwall County, Texas (RE/MAX Properties) over 8 years ago

Good thing today is a snow day... because just when I think I have it (semi) under control I am dragged right back into reality.

Posted by Andrea Swiedler, Realtor, Southern Litchfield County CT (Berkshire Hathaway HomeServices New England Properties) over 8 years ago

Nice explanation, Nikki. I'll make sure to distribute my posts more often, it only makes sense to do so.

Posted by Cynthia Larsen, Independent Broker In Sonoma County, CA over 8 years ago

Thanks for sharing.  I can't even imagine how hard it is to SEO a site this big.  I do like some of the new Panda "rules" and some I don't - find the Keyword change interesting.

Posted by Jo Olson, Retired - HOMEFRONT Realty @ LAKE Roosevelt (HOMEFRONT Realty) over 8 years ago

Great information that should clarify things for many (i already understood why they do it) and they do a pretty good job for a relatively new site


Paddy Deighan



Posted by Paddy Deighan JD PhD, Paddy Deighan J.D. Ph.D ( over 8 years ago

Thanks Nikesh.

Infographics are not new, but looks like they are hotter than ever. How often do we now see the same infographic get posted and reposted by our Facebook friends - on the same day? Create and post a good one - and watch it go viral! Not only Google juice (incoming links to your FB page / website) but a great way to establish one's focus area / subject matter expertise.

Imagine posting an infographic on "Average Asking -vs- selling price for xxx area Real Estate Companies". Think that might get anyone's interest?

And then there's Infographics on Pinterest...

Posted by Tom Dennesen over 8 years ago

Hi Nikki, I loved that graphic and shared it in our office mastermind session.

Posted by Bob Miller, The Ocala Dream Team (Keller Williams Cornerstone Realty) over 8 years ago

that is a really good idea. I will start watching for FB worthy shares!

Posted by Liane Thomas, Top Listing Agent, Bringing you Home! (Professional Realty Services®) over 8 years ago

Nickesh I cannot keep pace with all the changes in SEO and everything.  ActiveRain will remain the back bone of my Blogging.  

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) over 8 years ago


This is really great information.  It is important that we all stay educated with the changes going on.  Thank you.   (I stopped over after reading Kathy Streib's weekly run down of her favorite posts- this was one of them).

Posted by Cindy Edwards, CRS, GRI, PMN - Northeast Tennessee - 423-677-6677 (RE/MAX Checkmate) over 8 years ago

Nikki, Like Cindy #53, I found this on Kathy's post. Thanks for explaning this. I totally didn't get it when it first came out.

Posted by Connie Harvey, Realtor - Nashville TN Real Estate (Pilkerton Realtors) over 8 years ago

OK, Niki, I'm doing my part.  The Washington Post is including a link to Active Rain on the blogs I write for them. 

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) over 8 years ago
Disappointed that the LinkedIn button has not worked the last two times I tried to use it.

I tried to share 2 posts now on LinkedIn and got the Where did I leave my keys...  Link. 

Maureen McCabe real estate agents don't forget to add the FREE part
Posted by Maureen McCabe, Columbus Ohio Real Estate (HER Realtors) over 8 years ago

Hi Maureen,

The LinkedIn share button is working for me.  See below.  Do you want to email me the URL's you are trying to share?  We have seen that some times it is a LinkedIn issue, sometimes it is ActiveRain and some times it is actually the content you are trying to share.  If images are a certain way or there is not enough content, the LinkedIn share does not work properly.  Alas, the challenges of working with other people's sites.




Posted by Nikesh Parekh, Technology Entrepreneur, Executive, & Investor (Suplari, Inc.) over 8 years ago

I think infoGraphics is huge for those that are visual, catches the eye of the reader and brings them back for info. and the more you provide data from those of us in the business that are serious and have the knowledge "IS" the info that is needed to pinpoint where the economy is going with Real Estate. Who knows it best, but those of us working it every day.... and years on end..... 

Posted by CA COASTAL ESTATES Lauren Selinsky Perez CRS, "Your Real Estate Broker" #oclauren (California Coastal Estates) over 8 years ago

chris test comment

Posted by chris over 8 years ago

Great read!

Posted by Chris Beahm over 8 years ago

This is so true.

Posted by chris paredes over 8 years ago

What great data.

Posted by Anonymous over 8 years ago

What great data.

Posted by Christy over 8 years ago

Infographics are very useful for younger people who are less likely to be engaged with blocks of text or visually unappealing information.


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Posted by Mary Weiss, Trainer & Content Manager (Zillow Group Mortgages) about 6 years ago