I read a really truly compelling article on CNN last night, pumping Reid Hoffman's new book The Start-Up of You. The book seems really good. Reid Hoffman has had an incredible run starting LinkedIn and then investing in FaceBook and Zynga.
The interesting thing to me was that he makes conscious "investments" in other people. For example, he met Mark Pincus at the start of social media. Reid gave Mark the opportunity to invest in FaceBook. Mark gave Reid the opportunity to invest Zynga when it was just an idea.
Is it luck or does fortune come to those who have a conscious strategy of investing in and developing other people?
It's kind of like ActiveRain's core concept of Pay it Forward to the Community:
Here are "Reid's Rules" from "The Real Way to Build A Social Network"
"In the next day: Look at your calendar for the past six months and identify the five people you spend the most time with -- are you happy with their influence on you?
In the next week: Introduce two people who do not know each other but ought to. Then think about a challenge you face and ask for an introduction to a connection in your network who could help.
Imagine you got laid off from your job today. Who are the 10 people you'd e-mail for advice? Don't wait -- invest in those relationships now.
In the next month: Identify a weaker tie with whom you'd like to build an alliance. Help him by giving him a small gift -- forward an article or job posting.
Create an "interesting people fund" to which you automatically funnel a certain percentage of your paycheck. Use it to pay for coffees and the occasional plane ticket to meet new people and shore up existing relationships."
- Are Reid's Rules applicable to ActiveRain and real estate?
- Are you going to implement any of the ideas above?