Modelry - A Random Walk through Internet Real Estate: Reid's Rules: LinkedIn Founder's Action Plan for Networking

Reid's Rules: LinkedIn Founder's Action Plan for Networking

Reid HoffmanSo what is the founder of LinkedIn Reid Hoffman's Action Plan for Networking?  He calls them Reid's Rules.

I read a really truly compelling article on CNN last night, pumping Reid Hoffman's new book The Start-Up of You.  The book seems really good.  Reid Hoffman has had an incredible run starting LinkedIn and then investing in FaceBook and Zynga.  

The interesting thing to me was that he makes conscious "investments" in other people.  For example, he met Mark Pincus at the start of social media.  Reid gave Mark the opportunity to invest in FaceBook.  Mark gave Reid the opportunity to invest Zynga when it was just an idea.

Is it luck or does fortune come to those who have a conscious strategy of investing in and developing other people?  

It's kind of like ActiveRain's core concept of Pay it Forward to the Community:

Here are "Reid's Rules" from "The Real Way to Build A Social Network

"In the next day: Look at your calendar for the past six months and identify the five people you spend the most time with -- are you happy with their influence on you?

In the next week: Introduce two people who do not know each other but ought to. Then think about a challenge you face and ask for an introduction to a connection in your network who could help.

Imagine you got laid off from your job today. Who are the 10 people you'd e-mail for advice? Don't wait -- invest in those relationships now.

In the next month: Identify a weaker tie with whom you'd like to build an alliance. Help him by giving him a small gift -- forward an article or job posting.

Create an "interesting people fund" to which you automatically funnel a certain percentage of your paycheck. Use it to pay for coffees and the occasional plane ticket to meet new people and shore up existing relationships."


  • Are Reid's Rules applicable to ActiveRain and real estate?
  • Are you going to implement any of the ideas above?
Picture: Wikimedia Commons

Nikesh Parekh

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Comment balloon 25 commentsNikesh Parekh • January 25 2012 01:29PM


I've decided to take on networking in 2012.  These are woderful tips.  I love that they don't center around, who can I meet that can help me.  It includes the giving of yourself that is necessary to foster relationships, so when you do need something, people are dying to help you because you've been helping them.  Relatinoship building is highly important in real estate.

Posted by Simone Koga (Paragon Real Estate Group) about 6 years ago

These tips are definitely relevant to real estate. Essentially, take a good, close look at your circle of friends and acquaintances, figure out which ones you can learn or profit from the most, strengthen those ties and you're well on your way to success. I naturally gravitate towards "doers" anyway and try to avoid people (you can't do this with family) who drain me of my energy.

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Broker Associate, Charles Rutenberg Realty Inc. "Said and Done!") about 6 years ago

I can see some things on that list that could be very helpful. 

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) about 6 years ago

Wow...excellent and definitely a forward momentum script...thank you for sharing this.

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) about 6 years ago

Very high value post.  Thanks for sharing!  This book is on my shopping list.

Posted by Kate McQueen, REALTOR®, Tailored service for your real estate needs! (Realty ONE Group-Lone Star) about 6 years ago

Awesome post, Nikesh... I put it everywhere, twitter, linkedin, etc.

Posted by Linda K. Mayer, Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST (License # 01767321) about 6 years ago

Nikkis, great ...i need to be back to my vendor partnerships again to help them out with SEO & they'll help me with clients!

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) about 6 years ago

Nikesh, I definitely feel that Reid's rules can apply to real estate, and am going to try to implement them in the next week.

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) about 6 years ago


This seems to make sense to me. This year I have to improve my social media presence.



Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) about 6 years ago


I have been debating whether I should join a business network group.  Most of my business comes from referrals.  People whom I have known for a long time.  I am just not sure it would be worth the effort to join a new group.  Most of the ideas you mention are things we should be doing.  Thanks for the info about the book.  I will be reading it soon.

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) about 6 years ago

Looks like these are rules that have proven to make Reid very successful so it;s definately time to incoporate them into my life.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) about 6 years ago

As always the resources here are unbelievable.  No day goes without valuable information.

Posted by Luis Iniguez, Search Inland Empire Homes For Sale - Short Sale Agent (Option One Real Estate) about 6 years ago

Niki - I can see how this would really build your network and haven't seen these rules before.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) about 6 years ago

I like the interesting people fund.  There's some many interesting people I'd love to visit with . . . but for the plane ticket!  I'd expand this a little further too, email or connect with someone you find interesting on the social networks.  I did that tonight.  I read two things that inspired me: a blog post by someone I don't know, but I left a comment on his post (not AR either), and an announcement from a business here in Portland that I like their product and want to blog about, I emailed them.  Social . . . network.   

Posted by Carla Muss-Jacobs, Principal Broker (503) 810-7192, Buyer Focused ~ Buyer Results ( | Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% of the Time) about 6 years ago

Niki--this is great.  I am fascinating at his approach, and yes, feel like I need to be adopting these for my business.  Thanks for posting this. 

Posted by Janet Jones, Home Staging, Interior Redesign Kihei, Maui, Hawaii (Just Your Style Interiors, LLC) about 6 years ago

Very applicable to ActiveRain.  Supporting others, sharing advise, etc.

Posted by Catherine Ulrey, Equestrian and Acreage Property Specialist (Keller Williams Capital City) about 6 years ago

All those I follow on ActiveRAIN seem interesting to me.


Of course, these ideas apply to RE.

Posted by Jim Hale, Eugene Oregon's Best Home Search Website (ACTIONAGENTS.NET) about 6 years ago

Gotta give before you can receive, right? Great thoughts here.                                                           

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) about 6 years ago

OK.  I'll try to implement some of these ideas into my business.

Posted by Jeanne & Ralph Janisch ABR CRS Brokers, Selling Durango CO homes to good people like you! (The Durango Home Team ) about 6 years ago

Nikki, I love this post and I missed it when you posted it.  It rings so true and this type of thing has been strongly on my mind lately.   

It feels like I spend a lot of time going round and round with networking but without goals for what I want the networking efforts to attain.  

I'm going to go through your list and do those things.  

Very interesting post.

Posted by An Idabel OK Broker ~ Judi K Barrett, BA, Integrity Real Estate Services -IDABEL OK (Judi Barrett~Integrity Real Estate Services~Idabel, Oklahoma) about 6 years ago

Thank you for a great lesson.  I have been working on this (unconsciously, as usual) for about two months. Now, I will have to get the book.  Thanks, Niki.

Posted by Suzanne McLaughlin, Sabinske & Associates, Realtor (Sabinske & Associates, Inc. (Albertville, St. Michael)) about 6 years ago

I had not heard of his rules I'm excited to go buy the book...thank you!!

Posted by Peggy Hughes/pha logistix, inc., SF NYC LA (pha logistix inc) about 6 years ago

Thanks to Lynn for the reblog. This is my favorite...Don't wait -- invest in those relationships now.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) about 6 years ago

I LOVE the idea of "intersting people fund".  Luckily in Manhattan, there is no shortage of interesting people to meet.  But I do also think of vacations as an opportunity to connect with people to build my network.

Posted by Jennifer Chiongbian, Real Estate Broker - NYC (Specializing in all types of Manhattan apts & townhouses) about 6 years ago

Great Post!

Posted by Chris about 6 years ago