ActiveRain has put together a really phenomenal study of what top producing real estate agents do to maintain an edge in the market. Check it out. Not surprisingly, top real estate agents spend 10x more on marketing, 6x more on technology and "broadcast" via social media.
What does broadcast social media mean? Though everyone is using FaceBook, top real estate agents seem to be comfortable putting themselve out there on social media via Blogging, YouTube and Twitter where others can hear there message without being "a friend" necessarily.
Check out the study. Click on the image below to go to the original blog post.
Data provided by ActiveRain.com. Join 215,590 Real Estate Agents on the world's largest Real Estate Social Network.