Modelry - A Random Walk through Internet Real Estate: From FaceBook to Oprah: The BaconSalt Story at RainCamp Seattle

From FaceBook to Oprah: The BaconSalt Story at RainCamp Seattle

J&D's FoodsCome to RainCamp Seattle on June 20th in Seattle, WA and hear the unique story of J&D's Foods who are the makers of BaconSalt, Baconnaise, BaconPop, and their newest products Malt Salt and Ketchup Salt.  Justin and Dave are marketing and social media geniuses.   

Founder Dave Lefokow and Justin Esch started J&D's Foods with a vision of making everything taste like bacon.  After many failed experiements in the kitchen, they were able to make BaconSalt as a zero calorie, vegetarian, kosher bacon-flavored salt.  They quit their jobs and launched BaconSalt on FaceBook.  They built a loyal and hard-core group of followers who love bacon and now BaconSalt.  Based on their success of marketing on FaceBook, they were quickly picked up by QVC and then Kroger and then Safeway and now Target, Walmart, and Costco. 

In 2009, their hard work culiminated with an appearance on Oprah.  They were featured as entrepreneurs in the food industry.  Oprah had a "no B" LT - Baconnaise, Lettuce & Tomato sandwich and Oprah loved it.  Sales at J&D's Foods went through the roof and crash all of their online ordering systems.

BaconSalt and Baconnaise are regularly featured on the Daily Show with John Stewart.  Justin and Dave are widely regarded as social media experts and have been featured in a number of books on successful social media businesses.

At RainCamp Seattle, founder and Chief Baconpreneur Dave Lefkow will be talking about the keys of managing FaceBook and tips that real estate professionals can apply to their businesses.

Don't Miss BaconSalt at RainCamp!




Nikesh Parekh

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Comment balloon 38 commentsNikesh Parekh • June 16 2011 01:51AM


Now that's what I call a headliner! Great opportunity. Wish I could be there.

Posted by Greg Nino, Houston, Texas (RE/MAX Compass, formerly RE/MAX WHP) over 9 years ago

This is great news if you are a bacon lover.  If not oh well.

Posted by Tim Lorenz, 949 874-2247 (TIM LORENZ - Elite Home Sales Team) over 9 years ago

This just goes to show you that opportunities still exist for anyone that wants to be successful.  A good idea and hard work will get you there.

Posted by Doug Bullwinkel, Mortgage Loan Originator NMLS #281609 (Envoy Mortgage,NMLS ID 6666) over 9 years ago

I won't be at Seattle RainCamp but I sure must buy some BaconSalt & Baconnaise!

Posted by MichelleCherie Carr Crowe Just Call...408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) over 9 years ago

Will begin looking for baconsalt, etc today. Have a great rain camp!

Posted by Anne M. Costello (Weidel Realtors) over 9 years ago

Okay, you are on a blog because?  You are not on a AR outside blog because?

Posted by Miriam Bernstein, CRS over 9 years ago

What  fabulous marketing! These guys are brilliant and so are you for bringing  them to RainCamp. Hope you will have it all on video to share.


Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 9 years ago

I smiled when they were obviously freaked out waiting to get on Oprah. It made them seem so real - like anyone with a good idea could someday end up in their position listening to a countdown before air time.

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Charles Rutenberg Realty Inc. 516-575-7500) over 9 years ago

Not a regular watcher of Oprah, I had never heard of Baconsalt, but will look for it...

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) over 9 years ago

Niki - What a great concept!  Bacon flavor without the calories, fat, heart attacks, etc.

Did you see the guys on "Shark Tank" that were trying to market an alarm clock that woke you up by cooking bacon next to your bed???  A little scary and, of course, the power guys on Shark Tank didn't bite (no pun intended here)!!

Posted by Bill & Cyndi Daves, TeamDAVES - Your REALTORS In the GA/NC Mountains! (Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond!) over 9 years ago

Niki, that is just hilarious! I love bacon but won't eat it! I'm going to have to try it. These guys will give a great presentation. Thank you so much for sharing this with the fans like me that can't be there! Have fun and do a lot of reporting afterward! Wish it could go live...

Later in the rain~Deb

Posted by Deb Brooks (Brooks Prime Properties Wichita Falls Texas) over 9 years ago

Can you record their session so the rest of us can see it?  At least those of us who went to Raincamp!  LOL

Posted by Bob Haywood, (McGraw Realtors) over 9 years ago

Anything with bacon is good in my book ;-)

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) over 9 years ago

Sounds like a very intesresting talk to hear. I wish I could attend. Someday ( hopefully) I will be able to make it to Rain camp.. 

Posted by Robert Bob Gilbert, Your Katy TX ( West of Houston) Real Estate Expert (Berkshire Hathaway HomeServices Anderson Properties) over 9 years ago

I think Steve Shatsky would attend for this feature.

Posted by Richard Weeks, REALTOR®, Broker over 9 years ago

Nikki - what a great concept - and definitely would be a good topic to hear. I was trying to make it, next time for sure!

Posted by Sharon Paxson, Newport Beach Real Estate (Compass) over 9 years ago

Just goes to show you how an idea and/or original concept can blossom into a great success--amazing!

Posted by Ilan Bracha, KW NYC/The Bracha Group, Manhattan (Keller Williams NYC) over 9 years ago


This is a great illustration of social media.  What a fascinating story, and anything on Oprah begets a huge success, AKA the Oprah effect.  The key is sustaining it after the enormous boost.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) over 9 years ago

Got the heart and soul coming home in next week's RainCamp Seattle, Nikesh, and we're lovin' it!  RC and Anniversary same week - how good does it get!

Posted by James Locklear, Social Media Training , Virtual Services, Search Engine Optimization Lattitude - SEOL (Online Marketing Advertising Consultant) over 9 years ago

Bacon Bacon Bacon,  I'm a lover of Bacon......  hey..... six degress of separation - you should get Kevin Bacon to endorse.... I just love Kevin and his brother, they frequent Stuart, FL with their band and play at the Lyric....  They're great!

Posted by Susan Gaieski, Director for Social Media & Technology (Water Pointe Realty Group) over 9 years ago

Remember to bring all of these great things along with you on the trip South in September (and yes, it IS hurricane season here in September)

Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) over 9 years ago

... and of course, ala Oprah, everyone at rain camp look under your seats... you're all getting free BaconSalt, Baconnaise, BaconPop, Malt Salt and Ketchup Salt to take home!!!  yaaaaaayyyy!

Posted by Alan May, There's no place like home. (Jameson Sotheby's International Realty) over 9 years ago

Gotta try that salt for my new and improved (BAD WORD) diet.

Posted by Linda K. Mayer, Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST (License # 01767321) over 9 years ago

You had me at "bacon"....


Wish I could be in Seattle to see the presentation!

Posted by Kerry Lucasse, Your Urban Nest Atlanta Real Estate Consultant (eXp Realty - Urban Nest Real Estate Group) over 9 years ago

Hi Miriam, I have had a WordPress blog since 2007.  I don't post on it anymore.  I wrote that initial article in 2007 or 2008.  I have stopped blogging on WordPress and now I use my outside blog at

Susan, I can't impress on you how good Dave and Justin are at social media and marketing in general.  Last year, J&D's commissioned the creation of Bacon Kevin Bacon with Kevin Bacon's approval and auctioned it off on eBay to raise money for a non-profit Ashley's Team.  Bacon Kevin Bacon was featured on nearly every local news station in the country.




Posted by Nikesh Parekh, Technology Entrepreneur, Executive, & Investor (Suplari, Inc.) over 9 years ago


Good luck with raincamp.  You have booked some interesting speakers.  Jon Stewart is always making fun of the Baconnaise and all the other products.  His show was where I first heard of those products.  I though Stewart was making them up.

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) over 9 years ago

I'm a huge fan of bacon, but I really don't understand the need to add salt to it. Or I'm just confused.

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) over 9 years ago

Now I know where that bacon & salt thing came from on somebodys' cool post today.  Forgot what you call it.....put AR on some program and it makes up a symbol full of words. A few of us were wondering what the heck the bacon and salt thing was doing on a real estate site!

Posted by Anna Banana Kruchten CRS, CRS, Broker, Instructor, 602-380-4886 (HomeSmart Real Estate BR030809000) over 9 years ago

If you could make everything taste like bacon, what's not to love?  I personally love BaconSalt in my lentil soup.  As a reformed vegetarian of 20 years, BaconSalt is nearly heaven on earth.   It is actually low sodium as well.

I am eagerly waiting on Ketchup Salt.  What else can I make taste like ketchup which is one of my favorite food groups?  I think I will miss the "coolness" of the taste of real ketchup, but now with ketchup salt, no need for dipping.   

Posted by Nikesh Parekh, Technology Entrepreneur, Executive, & Investor (Suplari, Inc.) over 9 years ago

Oh my gosh...I have got to show this post, and the product, to my fiance. He could possibly love bacon as much as he loves me. I cannot believe that neither of us knew about these products!!

Posted by Margie Kopp Sorrell, Lake Oconee Real Estate (Coldwell Banker Lake Oconee Realty and Lake Country) over 9 years ago

Nikesh - in a wordle post earlier today BaconSalt was one of the more important words in the wordle needless to say it struck me as odd for a real estate blog platform to have BaconSalt so prominent but now I understand

Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) over 9 years ago
I have never heard of it. Bet it would be great on a salad or eggs.
Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge over 9 years ago

I bought some a few months ago... and find all kinds of things to use it on!  Baconsalt rocks!  Had no idea they helped launch it with social media-- very cool!  Kathy

Posted by Kathy Schowe, La Quinta, California 760-333-8886 (California Lifestyle Realty) over 9 years ago

Gosh - who doesn't love bacon? What a great idea... I bet they have a great story.

Bacon DOES seem to be quite trendy at the moment... there's bacon gum, bacon bandaids... the world has gone bacon crazy. I bet timing played a big part of their success too.


Posted by Emily Read over 9 years ago

Hi Nike, I loved the video of the guys, really wish I could have made it to Seattle for RainCamp this week, but Dallas's was not too shabby if I don't say so myself.   I had asked Bob about the possiblity of AR simulcasting the Seattle RainCamp because of the stellar lineup of speakers.....any update on that?  I would really like to watch and attend if possible.

Posted by Hrisco & Associates, Roanoke Homes for Sale - Roanoke Neighborhoods (Hrisco & Associates ) over 9 years ago

Makin bacon on anything a young Jew growing up in Brooklyn, I had to sneak to eat the stuff and always wondered what God had against it...? I grew up and found out God doesn't mind....As to the Rain Camps...I like where you are going with this...well done Nikesh...thank you

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 9 years ago

Hi Nikesh,

Nice to see you, if not meet you, at Rain Camp.

Thanks for the promo. That was one of the highlights for me!



Posted by Phil Leng, Phil Leng - Retired (Retired) over 9 years ago
My recipe for green beans:Green BeansANY vateiry of fresh green beans.Snap the ends off .both ends about 1/4 inchWash a couple of times.Put in large soup/stock pan .or crock pot/slow cooker.Add 2 ham hocks (NOT the smoked ones) ..OR a large ham bone .or neck bones .for seasoning.Add 1 large chopped onion.Peel and quarter 4 or 5 potatoes add to pot.Cover with water.Cook over high heat .reduce medium heat .cook until beans are tender ..adding water as needed ..3-4 hours .when beans are tender .cook to reduce liquid you don't' want soupy green beans stirring often to keep from sticking to pot.Remove bones .any fat from ham hocks.Serve wth your choice of meats ..cornbread/muffins/biscuits b butter ..fresh sliced tomatoes.Note: Can substitute canned green beans.
Posted by Khalifa over 8 years ago